The GKhair Color Protection Moisturizing Shampoo gently cleanses the hair. Designed especially for normal to dry or colored hair types, the Color Protection Moisturizing Shampoo effectively nourishes and moisturizes the scalp and hair while protecting your color. Infused with Juvexin, a Keratin anti-aging protein blend optimized to repair, protect and fortify the hair, the shampoo is designed to remove unwanted oil from the hair. The Color Protection Moisturizing Shampoo has organic components such as natural seed oils for hydration. It also has natural plant extracts to boost moisturizing. The natural grain extracts in the shampoo make a protective layer over the hair to prevent them from further damage. The shampoo has no harsh chemicals like SLS (Sodium Lauryl Sulfate), SLES (Sodium Laureth Sulfate), Parabens, Gluten, phthalates or DEA. After using GKhair color protection moisturizing shampoo, gently condition normal to dry/coarse hair types with GK hair Moisturizing Conditioner. Hair is nourished with plant extracts. SLS (Sodium Lauryl Sulfate), SLES (Sodium Laureth Sulfate) and Sodium Chloride FREE formula preserves and protects hair from the roots and keeps your hair safe and healthy.